Although based on the same fundamental marketing knowledge, Marketing and Reputation Management are both so resource intensive for a company that it takes two separate departments. Like separating finance from accounting, the former looks to advance future business directly and the latter is mainly concerned with monitoring the existing online “conversation” around a given brand.
It is likely that your firm has a website and some social media pages, in which you can promote your product and/or service, monitor the conversation and respond to questions, comments and concerns.
If you’ve grown to a certain size, it is likely that you have a marketing team in place to continuously come up with new and exciting ways to engage your existing customers, follow trends and acquire new business. This is essential to the proper functioning of your business and is resource intensive.
But beware, there is the content which is on your social media pages and/or website which is directly within your grasp, and then there is the content which is not. That is: social media posts not directly on your managed Facebook page, tweets directed at your page, posts on review sites such as Yelp and many more.…